Tour Guide Branding

When your client is a licensed tour guide named Yaniv Amar, the brief practically writes itself. The visual world takes cues from illustrated Israeli posters of the 60s and 70s, dressed in the bold colors of the Israel National Trail. Shapes echo rivers, hills, and other landmarks, tying the brand back to the landscapes it celebrates. The logo uses a classic Hebrew typeface, while a custom font made from Yaniv’s own handwriting adds a personal touch. The typography concept plays on the name: Yaniv Amar (“Yaniv said”), reimagined as short guide-inspired phrases. Think “Yaniv said - look around” or “Yaniv said - take a moment” turning every instruction into a branded wink. Yaniv said - I love this branding!